Vitracom AG has broken fresh ground with the detection of customers' age and gender and, together with Videmo, its software specialist and partner, shows a new dimension of analysis. This enables digital advertising displays to adjust to their current viewers in real time and measure the duration of eye-contact.
For temporary measurements, for retail companies with only one or a few stores or for testing new shop layouts, for example, Vitracom is now offering an low-cost alternative to buying the hardware. Precise sensor technology for people counting is now immediately available to rent. From the moment it is connected to the network, the new counting system enables the user to get insight into the quality of the data, the reliability of the system and the variety of assessment options for the company.