The purchase is the goal

Vitracom works with latest sensor technologies: 

The video-based sensor technology captures the total number of customers in the given areas. It can also precisely determine the dwell time and the pathways of the visitors.  

The technologie works completely in compliance with data protection regulations. Decision-makers are able to view the anonymously acquired results in the form of reports, in a ‘heat map’, for example. The insights gained from the pathway analysis should contribute to improving the presentation of goods, optimising the store layout and increasing dwell time.

The value of the pathway analysis

  • Assessment of the store layout 
  • Optimisation of the shop design
  • Evaluation of the attractiveness of the promotional areas
  • Pathway analysis as part of the security plan