Zum Inhalt springen

People Counting

Success in numbers

The people counting provides objective data on visitor frequency and forms the basis for all further analyses. Users can use the count data, which is available in real time and also permanently, to optimise their location as well as for marketing purposes or e.g. store layouts. Service providers and public authorities use it to control their service readiness and staff deployment. For building management and events, people counting has developed into an important element in process optimisation and also hazard prevention.

With our proven technology of sensor-based people counting, we are one of the leading manufacturers. Inconspicuously installed sensors count passersby and customers with high precision and 100% in compliance with data protection regulations. The patented technology allows counting even in dense crowds, large groups of people or difficult lighting conditions. Our 3D sensors can also distinguish between people entering and leaving. The ratio between passersby and visitors results in the fishing or capture rate. In combination with further data from age and gender determination, a socio-demographic visitor profile can be created from which specific target groups can be filtered out and addressed.

Why is People Counting important?

  • Precise and objective key figures
  • Capture of visitor numbers at events in real time
  • Neutral analysis of customer and visitor numbers
  • Constant collection of data in compliance with data protection regulations
  • Business management advantages by identifying potential for optimisation

Value & Advantages

Brick-and-mortar Retail

  • Neutral assessment of locations
  • Objective benchmarking
  • Ascertainment of conversion rates through links to till receipt data, for example
  • Adjustment of personnel deployment to the flow of visitors
  • Optimisation of the store layout (analysis of dwell time, pathways and direction of movement)

Events and Public Buildings

  • Reliable detection of the number of visitors
  • People tracking and path analysis for the creation of activity profiles
  • Data collection for occupancy management in large offices
  • Assistance in evacuating public buildings, airports or large events
  • Alerting when maximum visitor numbers are reached

Shopping Centres

  • Objective measurement of the total frequency
  • Measurement of floor levels
  • Adjustment of energy consumption to visitor numbers as an option
  • Reliable detection of the number of visitors to support in case of an evacuation

Customer Frequency

Every visitor counts – frequency, fill level and dwell time

Large groups of people, dense crowds and wide entrance areas are easy to capture with Vitracom's technology. However, there is no observation of customers or employees, as it is purely an overhead counting method and only purely statistical counting data is being transmitted. The people counting system counts all people entering and leaving a building or a room, whether it is a shop, a public building or a shopping centre.

The customer frequency analysis is used to determine the conversion rate, among other things, by simply linking the frequency and sales receipt data. The conversion rate provides deep insights into the quality of the location and enables a neutral comparison between stores.

By measuring the fill level, the attractiveness of individual levels or areas such as food courts can be determined. The results enable the management to optimise promotions or routing in shopping centres or areas, thus giving partners the assurance of a well-frequented court.

Real-time counting makes it possible to determine the average time visitors spend in specific areas or spaces. This is an important indicator for staff deployment and product placement. Another important indicator is the so-called fishing or capture rate, the ratio between passers-by and visitors.

Value & Advantages

Customer Frequency Analysis

  • Neutral assessment of locations
  • Objective benchmarking
  • Ascertainment of conversion rates through links to till receipt data, for example
  • Adjustment of personnel deployment to the flow of visitors
  • Optimisation of the store layout (analysis of dwell time, pathways and direction of movement)

Pathway Analysis

The purchase is the goal

Vitracom works with state-of-the-art sensor technology that detects the absolute total number of customers in the areas. It can precisely visualise the length of stay and the pathways of the visitors.

The technology is fully compliant with data protection regulations. Decision-makers can retrieve the anonymously obtained results via informative reports, for example in a heat map. The findings of the walkway analysis can contribute to improving the presentation of goods, optimising the shop layout and increasing the length of stay

Value & Advantages

Pathway Analysis

  • Evaluation of shop layouts in all area sizes
  • Optimisation of shop layouts
  • Evaluation of the attractiveness of promotional areas (hotspots/coldspots)
  • Data-based heat maps with variable evaluation options
  • Pathway analysis within the framework of a security concept

Age & Gender Detection

Knowledge in Passing

The analysis of buyer structure by age and gender is a new and exciting area in people counting in physical retail areas. With this device, marketing activities can be better adjusted to the target group and advertising impact can be measured.

As part of the implementation for gender and age detection, sensors are integrated on displays, in shop windows or directly into the shop design. The store management can directly recognise in short reports whether, for example, a shop window design reaches the core target group or whether advertising displays are perceived. In combination with people frequency measurement, the sensor technology for gender and age recognition can determine the target group reach.

Value & Advantages

Target Group Analysis

  • Information on the demographic composition of customer groups (gender, age)
  • The conversion rate from passers-by to visitors
  • Advertising impact monitoring (duration of visual contact with an advertising display)
  • Interest and attention can be objectively determined in compliance with data protection regulations, even in heavily frequented locations
  • Fully automatic image processing in real time

Queue Management

Short Waiting Times and optimal staff deployment

Short waiting times, less stress for staff and high customer and employee satisfaction. With the queue manager for service zones in retail, at exhibitions, in banks or public buildings, Vitracom provides managers with an important basis for dynamic staff requirement planning.

Demand-oriented staff management during peak times reduces the time pressure on employees and helps to save costs during less busy periods. The data from the queue and checkout manager can be imported into common staff planning software. This enables better forecasts for staff deployment.

Vitracom's Queue and Checkout Manager can be used to generate reports and forecasts of customer traffic as well. The parallel measurement of frequencies and levels in the entrance area, at frequency-critical points and in waiting areas enables recommendations on openings and closings of ticket and advisory counters as well as in the checkout area. Employees and service staff can be equipped with mobile devices that can inform them in advance about their assignments. In addition, the system determines the average waiting time of visitors in the queues. In this way, the entire workflow around service and checkout management is improved and calmed down.

Value & Advantages

For Customers

  • Shorter waiting times
  • High service readiness
  • High return rate
  • Lower complaint rate

For Retailers

  • Reduction of purchase cancellations
  • Calm workflows
  • More targeted staff deployment
  • Identification of productivity reserves and potential savings
  • Important key figures for management and branch management

Checkout Management

Plan Correctly

The Checkout Manager implements new standards for optimising waiting lines. It helps branch managers responsible to supervise checkout areas and to find the right time to open or close the checkouts. The basis for these forecasts come from parallel customer count measurements in the entrance and check-out areas. This means that long queues can be avoided and any frantic check-out changes can be minimised. Should any bottlenecks appear in the check-out area, standby staff members are informed about opening further check-outs e.g. by the use of pagers or other communication devices.

The capture of data such as queue length, check-out occupation or idle times is carried out objectively and used to improve processes. These cost savings lead to faster amortisation of the Check-out Manager investment.

Value & Advantages

Dynamic Checkout Management

  • Shorter waiting times
  • Calmer work processes through targeted and optimised planning
  • Increased productivity by reducing checkout changes
  • Avoiding idle times for checkout staff
  • Simple staff communication devices (by smartphone, pager or acoustic alarm)
  • Cost savings and high amortisation rate